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Executing the Digital Deal

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Retaining and Engaging Digital Talent
By Ken Kuk with Willis Towers Watson, a partner of M&A Leadership Council

An increasing number of companies use corporate transactions as a means to acquire the talent they need for digital transformation, in hopes of leveraging assets (e.g., data) to create new sources of value for customers and shareholders. They’re seeking new ways of engaging with customers, more customized products and solutions, and the use of automation and machine learning to increase operating efficiency.