Making the Main Thing the Main Thing
Understanding the concept of Deal-type DNA (introduced in my last blog, Aug 19, 2013) as a means to avoid epic integration failure is really just part of the equation. Another mission-critical aspect is based on the role of the buyer (see my blog, Aug 5, 2013). Before we can establish the integration strategy framework, we have to determine how we will create value from the acquired business. Taken together, Deal-type DNA and the buyer's