The 10 Most Popular M&A Project Names of 2016

 

Maintaining Secrecy During the M&A Process
Submitted by Intralinks, a Partner of M&A Leadership Council

As a deal gets going, bankers (most often junior ones) have the proverbial task of choosing the M&A project name – or code name – to try and maintain secrecy during the M&A process. Some firms have rules around this process and focus on simplicity and confidentiality, while others pride themselves on their creativity.

Every year we reveal the most popular M&A project names. For 2016, we looked at almost 5,000 transactions and can report that the year’s top deal names centered on birds, colors and rare gemstones, with Project Blue taking first place. Here’s the full list of top project names, in order of popularity:

  1. Blue
  2. Diamond
  3. Falcon
  4. Phoenix
  5. Eagle
  6. Lion
  7. X
  8. Green
  9. Sapphire
  10. Panther

Read full article HERE.