How Strong Corporate Cultures are Formed
by Paul Teuton, EMEA Regional Director, Ketchum Change
Organizational culture is the result of what employees see, hear, do and believe. It unites people around a shared mission and goal, creating a sense of meaning around relationships, work and achievement in the workplace. Employees are an organization’s most important asset, and therefore developing an authentic culture is key to the success of your business.
With this in mind, Ketchum Change conducted a benchmarking study across six industries with seven companies who have highly distinctive cultures (and are leaders in their field) to better understand how strong cultures are formed. Unsurprisingly, we found that organizations with high-performing and authentic cultures are those whose culture matches its brand – where the external experience for customers and consumers is complementary to the internal experience for employees. The following eight attributes emerged as factors leading to an authentic culture.
Read the full article on Ketchum's blog page, HERE.